The Immersive Show Bringing Van Gogh Home to London

The immersive Van Gogh Alive arrives in the English capital this year, and its expected to be a big hit
The immersive 'Van Gogh Alive' arrives in the English capital this year, and it's expected to be a big hit | © Richard Blake

Having toured 65 cities around the world and entertained more than 7m visitors, Van Gogh Alive arrives in London this year, with record numbers expected to attend as the UK prepares for a domestic summer. Vincent van Gogh is one of the most influential artists ever to have picked up a paintbrush, and his work is often linked with his Dutch birthplace, but this show is also something of a homecoming for the Old Master.

‘Van Gogh Alive’ is coming to London after a tour of 65 world cities

“The time Vincent van Gogh spent in London was extremely formative for the artist,” explains Livia Wang, creative director of Van Gogh House. “Arriving at the tender young age of 20, this city is where Vincent came of age and formed his opinions on art, life and politics. There is something very relatable about being young and leaving home for the first time, moving to a new city.”

The exhibition will allow you to step inside the unmistakable paintings of Van Gogh

The immersive show is now open and is housed in a purpose-built gallery in Kensington Gardens. You can step right inside the artist’s paintings for a new way of looking at his work. From static displays to reimagined variations on masterpieces, Van Gogh Alive does away with the conventions of traditional art galleries where silence is golden. Music accompanies the shows, which are projected throughout a number of rooms and onto a variety of surfaces.

Place yourself inside Van Gogh’s works to understand how the Dutch painter saw the world

One of those places that left a big mark on a young Vincent is now the site of a building that honours his time in the city. “The Van Gogh House is a small, terraced house in Stockwell, South London, where Vincent lived for a year in 1873,” says Livia Wang. “He was very happy living here, writing about the flowers he grew in the garden and the school that his landlady ran from the front parlour. The building is 200 years old and has hardly changed in all this time.” Van Gogh House is open to the public, with guided tours, workshops and other exhibitions available to visitors.

The ‘Van Gogh Alive’ shows are projected throughout a number of rooms and onto a variety of surfaces

Fellow artists are in for an even bigger treat, however, as Wang tells Culture Trip about the most exciting aspect for many future creatives: “Residencies are a big part of our programme, where we close the house for periods to allow artists to live and work from the building. Artists are able to sleep in Van Gogh’s bedroom and work from a purpose-built garden studio. I think it is brilliant that new art can be made in this historic setting.”

Not many Londoners know about the time Van Gogh spent in their own city. Wang says: “Vincent came to London to work for his uncle’s art dealership, Goupil & Cie. They had offices and showrooms in the Hague, Paris, Berlin, Brussels, New York and London. The office in London was more of a warehouse than an art gallery, and Vincent would have learnt how to deal prints and reproductions of paintings, earning around £90 a year – which would have just about covered his room and board, with a little to spare.”

Discover a new way of looking at Van Gogh’s work at the exhibition coming to London

Let’s not dwell too long on how far £90 would get you in London today, and instead take a closer look at what Vincent (apparently, the artist got locals to call him by his first name, as many found it difficult to pronounce his surname properly) got up to in the bustling capital.

One of the first things he did was buy a top hat, to try to fit in with the fashion of the time. “Vincent loved to walk round the city, too, including commuting from our house on Hackford Road in Brixton to the office in Covent Garden six days a week,” says Wang. “According to his letters, this took a mere 45 minutes, favouring a route over Westminster Bridge. He would also spend weekends in Hyde Park admiring people riding on Rotten Row, as well as taking long walks to Crystal Palace and Box Hill. He visited London’s galleries, such as the National Gallery, the Royal Academy of Art, the British Museum, the South Kensington Museum (now the V&A) and Dulwich Picture Gallery. His signature is still in the guestbooks of these places today.”

Take a selfie Van Gogh himself would be proud of at the immersive show

It would be a stretch for Londoners to claim Van Gogh as one of their own – he did speak four languages and spent significant time in several European countries, after all – but there does seem to be something special about his time here. Wang says: “As a Londoner, Vincent read voraciously, from the poems of Keats to the bucolic landscapes of George Eliot. He particularly loved the socially engaged stories of Charles Dickens. He would often buy copies of London magazines The London Illustrated News and The Graphic, poring over the black-and-white prints illustrating the plight of London’s working classes, prints he continued collecting throughout his life.”

The immersive show is housed in a purpose-built gallery in Kensington Gardens

Van Gogh Alive lets you step into the worlds the artist created and get a better understanding of what makes his work endure to this day. The show runs until 26 September and is open seven days a week. Tickets can be booked in advance, and the closest tube is High Street Kensington.

landscape with balloons floating in the air

KEEN TO EXPLORE THE WORLD?

Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.

Winter Sale Offers on Our Trips

Incredible Savings

X
Edit article